Have you noticed the Have a Cuppa Suite of products from the Occasions Catalogue? There is the A Nice Cuppa stamp set, Cups & Kettles Framelits Dies. Have a Cuppa Designer Series Paper Stack, Bermuda Bay 1/8" Stitched Ribbon and Have a Cuppa Embellishments. I love how Stampin' Up! coordinates all the products for us.
The sentiment is from the Balloon Celebration and the coffee stains are made using stamps from the Timeless Textures set.
Here's a quick link to the products in the Have a Cuppa Suite: